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"Молодёжь в науке - 2019: тезисы докладов XVI Международной научной конференции молодых учёных (Минск, 14-17 октября 2019г.)". - Минск, Беларуская навука, 2019. - 577с.

Analysis of foreign systems of information support for the export of construction services in the formation of the concept of a portal of an automated support system for Belarusian contractors

Malyarenko A.V.

Заместитель заведующего лаборатории экономических проблем в строительстве принял участие в конференции «Молодёжь в науке» проходившей в Академии наук Республики Беларусь 14-17 октября 2019 года на англоязычной секции с докладом «Анализ зарубежных систем информационного обеспечения экспорта строительных услуг при формировании концепции портала автоматизированной системы поддержки белорусских подрядчиков». С тезисами доклада можно познакомиться ниже.

Malyarenko A.V., NII Stroyeconomika JSC 220123, Minsk, ul. Vera Khoruzhey 13, Belarus

e-mail: alex.m.minsk@gmail.com

Introduction Realization of the growth potential of the Belarusian construction industry largely depends on the performance of contractors in foreign construction markets. The issue of the effectiveness of export of construction services becomes extremely relevant due to the fact that the domestic construction complex was focused on such volumes of work that corresponded to ideas about its potential in the years of steady growth of the economy of the Republic of Belarus while its implementation falls on the recession of the economy [1].

Research methods and initial data. The study analyzed domestic and foreign internet support resources of foreign economic activity, their classification is given. Based on the analysis of their content the architecture of the Belarusian portal of information and analytical support for the export of construction services is substantiated.

Results and conclusions. Effective promotion of exporting companies to the foreign construction market requires the availability of an appropriate infrastructure of information and analytical support. One of the elements of such infrastructure is support at the level of promotion of exporting enterprises through specialized internet portals.

In the Republic of Belarus in 2019 an automated system of organizational and economic technology for export development was created. It is designed to provide interested domestic contractors with foreign economic information in the country and industry sectors, as well as data on government export support measures and information about organizations engaged in the field of facilitating foreign economic activity. This resource will be an electronic platform for collecting information on tenders in construction in various areas.

As part of the development of the concept of creating an organizational and economic technology for the development of export of construction services, the characteristics of internet portals for supporting and information support of exports in the Republic of Belarus and a number of foreign countries were considered. These portals can be classified according to their target audience: designed for users of the global construction market and portals supporting national exporters. The export support portals of such countries as Russia, Poland, Ukraine, Germany, Lithuania, Latvia, the USA and China were studied.

Internet portals of support for exporting enterprises designed for global market participants are electronic platforms with different market coverage: the global market or a certain region (EU, EAEU, Southeast Asia). Another type of portals is designed to support national exporters of a particular country. Support portals for national exporters are divided into state and non-state, created by the market participants themselves or by companies specializing in export support. In addition, if the national market has the large scale then foreign economic support portals can cover both exporters of the whole country and its individual part - region, city.

National and international Internet portals of export support are classified by level of specialization: general (any direction of foreign economic activity) and narrow specialization (for example, trade in agricultural products, industrial products, etc.).

In order to facilitate the export activities of domestic construction organizations and other Belarusian organizations exporting services to the foreign construction market, based on an analysis of the above resources, a technology was developed to support the development of export of construction services. The architecture of the best foreign similar resources set the vision for the domestic portal, therefore, it is based on the organizational and economic elements of information, reference, consulting and other types of export support.

An analysis of the best foreign portals shows that the organizational and economic technology for export development should be presented in two parts: dynamic and statistical. The dynamic part of the technology will be represented by a customer-oriented internet portal through which information will be transferred to the portal users. The research basis of the developed technology will be presented by analytical studies aimed at analyzing and identifying development trends in the construction services market with the aim of updating and filling out the customer-oriented Internet portal.

The customer-oriented information portal will include the following key elements:

In order to facilitate the export activities of domestic construction organizations and other Belarusian organizations exporting services to the foreign construction market, based on an analysis of the above resources, a technology was developed to support the development of export of construction services. The architecture of the best foreign similar resources set the vision for the domestic portal, therefore, it is based on the organizational and economic elements of information, reference, consulting and other types of export support.

An analysis of the best foreign portals shows that the organizational and economic technology for export development should be presented in two parts: dynamic and statistical. The dynamic part of the technology will be represented by a customer-oriented internet portal through which information will be transferred to portal users. The research basis of the developed technology will be presented by analytical studies aimed at analyzing and identifying development trends in the construction services market with the aim of updating and filling out the customer-oriented internet portal.

The customer-oriented information portal will include the following key elements:

The main resources for providing information on organizational, economic and legal components will be reference and information resources (portals) of state and non-state services (organizations), regulatory information databases, Internet portals (electronic platforms) for public (private) procurement.

The study of foreign export support portals played an important role in creating the architecture of the Belarusian portal through the use of the best methods of interacting with users of resources that are well established in the practical application.

Literature

  1. Main indicators for the Republic of Belarus [Electronic resource], National Statistical Committee of the Republic of Belarus, - 2019, - Access mode: http://www.belstat.gov.by/ofitsialnaya-statistika/osnovnye-pokazateli-po-respublike-belarus /. - Access date: 08/12/2019.